Checking at least one social media platform plays a fundamental part in most of our daily lives. Increasingly, we use social media to keep in touch with friends, family and colleagues, engage with events and for receiving news.
In over five years in Higher Education I can count on one hand the number of students I’ve met who do not use any form of social media at all.
Whilst it’s great for consuming media and news, and for keeping in touch with people, the tools available via social media are fantastic for job hunting.
A few quick tips from me are;
1 – Starting with obvious, get on LinkedIn and start networking. The basics of LinkedIn are having a profile that looks great and shows off your professional credentials. Yeah, the jobs board is ok. But being connected to over 400 million members across the world – that’s the real value of LinkedIn.
Having a profile that looks great, but having no connections to notice it means a lot of wasted effort. It’s like having a fantastic CV that you stick on the fridge door at home; you’re the only person who will see it. Use the Alumni Tool and introduce yourself in groups to start building connections and networking.
2 – Have a look at your Twitter account. What does the tweet at the top of your stream say? How about treating that space as prime advertising, and writing a 140 character pitch for a job/internship, and then pinning the tweet. Once you start interacting with employers and recruiters on Twitter, whenever they look at your profile that’s the first thing they’ll see. Trying to sum yourself up in 140 characters is the challenge.
3 – Following employers on Twitter is great. But if you’re like me and you follow a couple of hundred accounts for various interests, it can be difficult to sift through the noise. So how about setting up dedicated Twitter lists to group accounts by interests. Doing this means that you can filter out a feed of employers that you’re following so you see very specific content. Take it one step further and mute the accounts so they don’t feature in your main Twitter stream amongst the personal interests if you have only one account.
4 – If you’re not sure what type of role you’re interested in, particularly in industries that are evolving so quickly that next year’s job roles don’t even exist, try YouTube for some inspiration. A lot of larger employers (for example the BBC) have a dedicated YouTube careers channel featuring interviews with their employees in various roles. This offers a chance to hear in less than 5 minutes an overview of what somebody does in their job. Not every employer can afford to do this, however it’s a good starting point if you’re exploring what your options are.
5 – Lastly, if you get an interview or similar form of interaction with an employer, check out their social media accounts. It’s more likely to be up-to-date with the employers’ latest news fresh from the Press Team, whereas a website might be a few weeks or even months out-of-date. This might be the difference between only knowing what happened 6 months ago, or also being about to talk about the current situation of the business.
As a final point, it could also be worth taking a look at this social profile checker to take a look at your online footprint as well as this really useful !
Jai Shah, Careers Consultant